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ASCENT 27 18 to 20 May 2027Lisbon, Portugal
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Portrait of Lucía Ferraz

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Lucía Ferraz

Chief Executive OfficerHalvora

Lucía has led Halvora since 2019, taking it from a points ledger for two airlines to the rewards network behind more than forty brands. She opens ASCENT on the river and closes it on the main stage.

On stage at ASCENT 27

  1. Keynote

    Welcome from Halvora's leadership

    Lucía Ferraz opens ASCENT 27 with the year in numbers and the three ideas that shape the programme.

    Main stage
  2. Keynote

    Closing keynote: the view from the summit

    Lucía Ferraz closes ASCENT 27 with what was decided in Lisbon and what happens next.

    Main stage

See when each of them is on stage. Keynotes, sessions and labs across the three days.

All speakers The programme