Amara Nwosu
Head of LoyaltyVelmora Bank
Amara built the card rewards programme that eight million Velmora customers now use every week. She talks about earning and spending points in the same moment, without a separate app.
On stage at ASCENT 27
- Session
Loyalty that travels: a bank and an airline compare notes
Two programmes with very different customers, and the habits that worked for both.
See when each of them is on stage. Keynotes, sessions and labs across the three days.